In addition to a primary technical role on Waterful, I also work on the creative media side of things! I plan and run photo shoots, edit media, and run our Instagram account (@kulmayk). I've gained experience with Adobe Lightroom, Photoshop, social media strategies, and the importance of establishing a story to sell customers on. This has built practical experience, as well as taught me how potential customers view a product, and how to create a product around which you can create a compelling story. See below for examples of my work!
Edited lighting to improve viability, faded background for more seamless integration with white space, completed color editing to make the product pop, and improved image clarity
Shoots are designed to highlight key product features, essential to crafting our product story, while maintaining the image and aesthetic of the brand. Here's a behind the scenes look at one of our recent shoots!
Images and captions are designed to establish a friendly and warm image, while promoting the team values of health and fun. We're currently building our following, but our engagement is steadily improving!